Cherry Woods, Owner of The Cherry Woods Skin Clinic talks about winning
How we felt about winning Best Business 2013?
Winning a Best Business 2013 award was a genuine surprise and I am very proud to be an independent business thriving here in the Richmond borough. For me, this award just highlights one of my philosophies I have stuck close to over the years…that a ‘returning customer’ is much more important and valuable than any ‘one-off’, individual sale. Attention to details, customer care and keeping a close eye on a customer’s overall experience is very much part of my focus.
What will the award do for us?
I feel this award has introduced me to a new set of customers that may not have seen me on the high street (as I am tucked away on a quiet street) I have already had numerous calls from the publicity that this has generated and, without a doubt, being the only Beauty Therapist to win this year makes other businesses and the consumer take me more seriously as a business person. I have used the momentum of this publicity to work with other independent female business owners in Richmond…Women can be very powerful when we work Together.
What next?
We are organizing a Pre-Christmas Event in Richmond to help people ‘Discover Richmond’ to highlight businesses which are ‘hidden gems’ and those which they may not have naturally found. I am also taking on an assistant in the New Year to help me with my very long waiting lists. I have a 3 month wait for Saturday appointments and a 3 week wait for weekday appointments.